Effective Email Marketing services are still one of the most valuable and cost effective online marketing tools available. of all online marketing. It can be targeted to specific user demographics to deliver a customised and personalised mailer to the consumers inbox.
Utilizing the Webmail platform, we can deliver mailers to one of the largest opt-in subscriber bases available in South Africa. An html mailer is delivered to the user’s inbox. As all users are optedin and the mail is delivered by means of “dropping” the mail in the inbox, thus guaranteeing delivery.
Email marketing is also a great entry point for a viral campaign. The email is sent to one person, who then sends it on (by mean of a competition teaser or another call-to-action) to another 5 people (for example) who then each sends it to another 5 people creating a ripple effect. So, from 1 mail, your product or brand could be broadcast to 125 people!
The benefits of Email Marketing
- Increase leads, sales and conversions
- Build relationships, loyalty and trust
- Up sell and cross sell products and services