Online Advertising Campaigns
Absa Life | Life Long Provider
Interface was contracted to run an online campaign for Absa Life, advertising their Lifelong provider insurance policy. The aim was to generate lead and feed it into their call centre.
Channels and campaign components
Webmail
- Home page: Billboard
- Home page: Page peel
- Home page: Sponsored link
- Mailbox: Leader board
- Mailbox: Direct mailers
- Mailbox: Compose Tower
The results
- Over 1000 leads generated in a 3 month period
- Sales conversion ratio of approximately 30%
