Webmail

In exchange for our users  information(demographic and psychographic) we offer them a free email and sms service in which we have the rights to serve highly targeted offers.

There is also a specially developed adserving system with various features specific for each company.

These include targeting by categories, gender, area, lifestyle, etc as well as load management and balancing forthe targeting requirements and database management of aspects related to this.

Website: www.webmail.co.za

Site stats

• Unique browsers: 666,152
• User sessions: 3,084,151
• Page views: 27,858,045
• Average time on site: 10:30

(for November 2011, source Effective Meassure)

Demographics

Gender:

• Male: 59,79%
• Female: 40,21%

Income

• R0 – R1 999: 13.8%
• R2 000 – R4 999: 8.8%
• R5 000 – R9 999: 10.7%
• R10 000 – R19 999: 9.2%
• R20K+: 6.5%

Age

• up to 16: 1.9%
• 17 to 24: 19.0%
• 25 to 34: 40.7%
• 35 to 44: 16.7%
• 45+: 21.7%

Home language

• Afrikaans: 7.7%
• English: 18.1%
• Ndebele: 1.3%
• Sothu: 1.6%
• Swazi: 1.6%
• Tsonga: 3.1%
• Tswana: 5.1%
• Venda: 2.8%
• Xhosa: 7.6%
• Zulu: 9.8%