Digital advertising and media solutions

Sowetan Live

Sowetan LIVE represents the core values and content carried in the Sowetan newspaper, which can be described as nation-building, community-focused and informative. 

The site covers news, sport, entertainment, business and consumer advice which is combined with interactive functionality and multimedia content to provide a rich and relevant news experience.

Website: www.sowetanlive.co.za

Site stats

  • Unique browsers: 480,269
  • User sessions: 2,371,637,
  • Page views: 15,306,158
  • Average time on site: 10:30

(for November 2011, source Effective Meassure)

About the readers

  • 64% are male
  • 43% are aged between 25 – 34 years old
  • 61% post-Matric qualification
  • 61% speak IsiZulu, Sepedi, Setswana, Sesotho, IsiXhosa, Xitsonga, Tshivenda and IsiNdebele as a first language.
  • 30% speak English at home
  • 27% earn R6000 – R15999
  • 24% earn R16000 – R40000
  • 18% earn over R40000 a month

Adverts and specifications

Advert Dimension Format
Sowetan Small 150px × 150px gif / swf