| Blabba SMS is a South African service that allows users to send free SMS messages from the website and mobi site to a targeted audience to any cell phone across any network in exchange for exposure to the advertiser’s advertising.
A typical Blabba campaign consist of various campaign components that utilizes both online and mobile environments.
- first advertisement is displayed on the message page
- advertiser’s website / microsite is automatically opened on a split frame while the SMS is sending
- second advertisement is displayed on the ‘send another SMS’ page
- a 49 character text advertisement is sent in the SMS message to the recipient
- Click though from SMS to mobisite / mobi microsite
Website: www.blabba.co.za
Site stats
- Unique browsers: 51,817
- User sessions: 110,002
- Page views: 73,584
- Average time on site: 08:42
(for November 2011, source Effective Meassure) |
User process
Adverts and specifications
| Advert |
Dimension |
Format |
| Small Banner |
460 x 90 |
gif / swf |
| Large Banner |
460 x 400 |
gif / swf |
| SMS tag line |
49 chars |
text |
| A 4 submit page |
- |
HTML |
| Mobi page / mobi site |
- |
HTML |
|
